Beyond Voice Mail
Written by John J. Xenakis for
CFO.com,
Nov 22, 2000.
Two services act as automated personal assistants.
If you miss the good old days when a secretary answered your phone
calls and tracked you down when one of them was urgent, then you may
be interested in two services that provide these capabilities in an
automated fashion. Orchestrate 2000 from Voicecom Communications Inc.
and Wildfire from Wildfire Communications Inc., each cost $10-20 per
month per user, depending on features, and provide some of the
services of a live assistant. The two services have one thing in
common: If someone calls your number, an automated voice offers to try
to reach you at whatever number you've previously indicated you might
be at. If you answer, you hear something like, "Joe Smith is holding
for you; do you accept the call?" A caller who doesn't reach you can
leave a voicemail message.
Orchestrate 2000
When someone calls your Orchestrate phone number, he first hears a
brief recorded message from you, and the following in an efficient
female voice: "To call your party, press 1; to leave a voice mail
message, press 2; to send a fax mail message, press 3; for assistance
press 0." If asked to locate you, Orchestrate simultaneously calls up
to three phone numbers you've specified.
The designers of Orchestrate have built a lot of power into the system
by the technique of tying phone capabilities to the Web.
You're given a Web page on which a variety of features are
consolidated, including features which duplicate what you can do over
the phone:
You can retrieve your voice mail messages over the phone, or you can
retrieve them from your Web page, listening to them with a Real Audio
Player.
If the caller sends you a fax, it's available as a graphic on your Web
page.
You're also given an E-Mail address and can retrieve messages from
your Web page. Out in the field, you can retrieve them via the phone,
and the system will read them to you.
You can even set up conference calls. You set up the list of phone
numbers from your Web page and click on a button. Orchestrate calls
your phone first, then each of the other conferees in turn, until
everyone's together.
Your Web page can also have stock quotes, news headlines, and local
weather reports, giving you a home page that simultaneously provides
your news, voicemail, faxes, and E- Mail in one place. Sign up for
Orchestrate 2000 by going to http://www.orchestrate.com. The cost
is $19.95 per month, or $9.95 for a version with fewer features. You
can make long distance calls through Orchestrate for 4.9 cents per
minute.
Orchestrate is used by 25 employees of Elk Corp., an Atlanta
manufacturer of retail roofing. "It gives us the ability to respond
immediately to customers' needs," says regional manager Frank Kelly.
"Our competition sometimes takes days just to return a phone call."
Wildfire
The fun feature about Wildfire is that you can talk to and carry on a
voice conversation with your automated assistant, not just push touch
tone buttons. To have "her" play a voicemail message for you, you say,
"What'd it say?" When you're done, you say "Goodbye, Wildfire."
If you place a call through Wildfire, you say "Call" and then dictate
the number. If you're in the middle of any call, you can say
"Wildfire," and she'll come on the line and ask what you want.
Wildfire is being specifically targeted to cell phone and mobile
users, for the obvious reason that you can manage your phone calls
while you're driving without having to punch buttons.
Unfortunately, its availability is very limited. The developer,
Wildfire Communications Inc. (http://www.wildfire.com) of
Lexington, Mass., has been trying to market the system to large
companies and telecommunications firms for several years, but hasn't
made a lot of headway, although it's still trying. Currently, in the
U.S., the only way to get this service is through Pacific Bell
Wireless in Los Angeles or San Diego, although PacBell says it plans
to extend coverage to northern California and Las Vegas next year.
"Wildfire's service is very mature -- they've been around for almost
10 years," says Kevin Werbach, analyst and editor of newsletter
Release 1.0. "They were ahead of the market when they first launched,
but the voice recognition wasn't good enough, and users weren't ready
for an automated assistant. But now with growth of Internet and mobile
services, people are more interested. Also, people's time is tighter
than ever, and business users in particular are more willing to pay
for it."
Wildfire was acquired earlier this year by the London based wireless
telecommunications firm Orange plc, which is now part of France
Telecom. As a result, Wildfire is more widely available in the U.K.,
France and Italy than in the U.S.
According to market development manager Mike Harnett, when the
Wildfire automated attendant speaks to you in each of these countries,
"she" uses a personality appropriate to that country, as determined by
focus groups.
"In the U.S., she's friendly, productive, sometimes funny, sometimes
a little bit sassy," says Harnett. "In the U.K., she's more formal,
because that's what the U.K. market is more comfortable with. The
French version is more informal, and the Italian version has reached
whole new levels of sassiness."
When I asked Harnett for an example of sassiness during our phone
call, he called up Wildfire and said to her, "I'm depressed." The
response was, "YOU'RE depressed?? I live in a box!"
To sign up for the PacBell Wildfire service, go to http://www.pacbellwireless.com, select "Los Angeles," and perform a site
search on "Wildfire." The service is available for $9.95 per month as
an add-on to PacBell Wireless' existing service. (As the result of
the merger of the wireless divisions of SBC Communications and
BellSouth, PacBell Wireless will be part of Cingular Wireless,
http://www.cingular.com, as of January 2001.)
Voice Recognition
"Voice recognition" is the technology that allows a computer to
understand human speech. I've been following this technology closely
since 1985, when artificial intelligence guru Raymond Kurzweil
(http://www.kurzweiltech.com) first announced that he would have a
10,000 word voice recognition word processor on the market by the end
of 1986, a goal which he didn't achieve until 1997. I review these
products regularly, and will do so again soon here.
A problem that Wildfire has had for years is its voice recognition.
It's much easier for Wildfire to recognize words than for a general
word processor, since Wildfire has to recognize only 100 or so
different words compared to the 10,000 words of Kurzweil's system.
My experience with Wildfire is that as long as I was sitting in a
quiet room, its voice recognition works remarkably well, although
there was an anomaly or two. (For example, "she" could never recognize
the word "twelve," no matter how many times I said it. I finally
figured out that I had to say "one two.")
Another problem is that Wildfire's target market of mobile users are
usually calling from noisy environments like cars and trains. In that
environment, the voice recognition is not as certain.
However, that's changing. Voice recognition technology has been
getting noticeably better every year for a number of years, and
Wildfire has been getting better along with it.
Now, Voicecom is planning to incorporate voice recognition into
Orchestrate, according to Daryl Engelman, executive vice president of
strategic development. "The technology is finally getting good
enough," he says. "Voice recognition in Orchestrate is going to be
available in the second half of 2001."
(This is a modified version of an article that originally
appeared on
Nov 22, 2000
on
CFO.com
at
this location.
)
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